ABOUT: Discover a dazzling spectrum of bold, brilliant colour with Joico Color Intensity — intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. And like all Joico Vero K-PAK Color, Color Intensity reconstructs as it colors, thanks to Joico's exclusive Quadramine Complex. Hair emerges shiny, healthy and manageable. Bonus benefit: No developer required! These shades can be mixed together to create a custom result. BENEFITS: Over-the-top vibrancy that lasts and lasts. Generally lasts between 10-20+ washes, fading gradually, with vibrant colors lasting longer (for up to 20+ shampoos for bold shades) and pastels fading faster (around 10+ shampoos), depending on hair porosity and care routine. Reconstructs with Quadramine® Complex for guaranteed healthier-looking hair after every colour service. Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine. Intermixable shades = endless creative possibilities. HOW TO USE: Apply to clean, dry hair ¼-inch from the scalp. Step Process for 20 minutes. Rinse well with cold water for several minutes, rinsing different colors separately. Step Shampoo with Joico Colorful Anti-fade Shampoo or Joico K-PAK Color Therapy Shampoo. Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator We recommend wearing gloves to avoid staining. FOR PROFESSIONAL USE ONLY: This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to the accompanying directions should first be made. Keep out of reach of children. Avoid eye contact. If eye contact occurs, rinse eyes immediately and seek medical attention. Hair colorants can cause severe allergic reactions. Read and follow Instructions. This product is not intended for use on persons under the age of 16. Apply a small amount of product to cleansed, dry inner side of elbow and wait 48 hours. If there is any burning, redness, swelling or itchiness, do not use this product. * Depending on daily care habits, hair history, porosity and texture **Follow with the K-PAK Color Therapy regimen. COUNTRY OF ORIGIN: USA
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