Color Fresh is an extremely versatile, gentle conditioning color enhancer with an acidic pH. It is ideal for refreshing color in between services. Key Benefits Same great performance you expect from Wella Professionals. Conditioning semi-permanent for incredible shine. Acidic pH formula enriched with a conditioning vitamin complex. Lasts for up to 10 shampoos. Quick and easy application. For gray clients looking for enhancement. Up to 30 % gray coverage. Adds depth and tone. Moisturizes and smooths hair. Sensual and discreet fragrance. No ammonia. How to use Apply to shampooed, towel-dried hair. Apply color evenly to the hair, working through lengths and ends. Development time: 5 to 20 minutes. After development, emulsify and rinse. Style as usual.