Color Touch Developer Emulsion

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Discover Color Touch. Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy n o matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus NEW built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition Ammonia Free* *except Color Touch Plus which is low-ammonia Uncompromised vibrancy & shine Up to 70% grey coverage* (*with Color Touch Plus ) Beautifully fades over 28 washes Vegan, Formulated without Silicons, Free of Mineral Oil ALWAYS LOVED, NOW BETTER THAN EVER Show more