Virtue ColorKick De-Brassing Shampoo is a gentle, sulfate-free toning cleanser that brightens and balances all hair tones using 100% natural colorants and botanicals. Designed to neutralize brassiness without the use of synthetic dyes, it restores vibrancy while strengthening and nourishing hair with Alpha Keratin 60ku®. Why You’ll Love It: – Gently tones and neutralizes brassiness with 100% natural colorants – Alpha Keratin 60ku® repairs and strengthens damaged hair without over-proteinizing – Chamomile, lemon, and red cabbage extracts brighten yellow tones over time – Turmeric root and a mineral complex help protect color from UV and environmental damage – Free of sulfates, synthetic dyes, and harsh ingredients—safe for all shades, including silver and gray