Introducing TACTIVITY books, the new format which redefines the very young concept book market. They’re an ingeniously simple and TACTIle way of communicating core concepts, allowing the youngest readers to ACTIVELY explore knowledge in a hands-on, multi-dimensional way. Just seeing the cover, with its powerful combination of die-cuts and raised, shaped elements, readers will know they’re in for a very special treat: a book to be experienced on many levels, and conveying 3D visual excitement without the fragility associated with such novelty formats as pop-ups or lift-the-flaps. And best of all, these titles celebrate the very physicality of the book and the experience of actually holding the book and tracing its shapes with a finger. That’s very powerful magic, and even those who may not perhaps recognize why the book works will immediately intuit its genius. COLORS offers a dazzling showcase of the TACTIVITY format: simple raised die-cut shapes on a left-hand page mirrored in the scooped-out forms of the right: the clean beauty of a green leaf’s surface paired with the hungry caterpillar that munches on its inside edge; the polished outside of a ripe-red apple matched with the creamy color of the apple’s inside punctuated by two tiny black seeds. Simultaneously bold and exquisite, COLOR brings a new dimension to earliest learning.
