Consumption has evolved from a disease to a dominant way of meeting basic needs and desires in contemporary capitalism. Ian and Mark Hudson's book examines how consumption is influenced by culture, individual preferences, and identity formation, and argues that the need to realize profit underlies these determinants. It is a valuable resource for students and scholars of political economy, economics, and economic sociology, as well as anyone interested in confronting their own consumption practices. Format: Hardback Length: 190 pages Publication date: 18 December 2020 Publisher: Polity Press Consumption has evolved from a mere disease to the prevailing means by which individuals fulfill their fundamental requirements and, if financially capable, pursue their extravagant aspirations. In their groundbreaking book,Ian and Mark Hudson delve into the intricate understanding of consumption within economic theory, shedding light on its profound significance in our social interactions and its pivotal role in contemporary capitalism. They meticulously analyze the consequences of consumption for both individuals and the natural world, often obscured by the allure of shopping malls or online catalogs. Through an engaging and accessible narrative, Hudson and Hudson elucidate how consumption patterns are shaped by cultural influences, personal preferences, and the process of identity formation. They further argue that the relentless pursuit of profit lies at the core of these determinants, shaping the very fabric of consumer behavior. This comprehensive and thought-provoking book serves as a vital resource for students and scholars of political economy, economics, economic sociology, and anyone seeking to critically examine their own consumption practices in a meaningful manner. By delving into the complexities of consumption, readers will gain a deeper understanding of the societal and environmental implications of our choices and be empowered to make more informed and responsible decisions. Weight: 366g Dimension: 144 x 224 x 21 (mm) ISBN-13: 9781509535378