Contagious

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Contagious: Why Things Catch onContributor(s): Berger, Jonah (Author)ISBN: 1451686587 EAN: 9781451686586Publisher: Simon & SchusterUS SRP: $18.99 US Binding: PaperbackPub Date: May 03, 2016 Annotation: Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? This item is Returnable Additional Information BISAC Categories:- Business & Economics | Marketing | General- Business & Economics | Advertising & Promotion- Business & Economics | Consumer Behavior | General Show more