Contagious: Why Things Catch on by Berger, Jonah

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The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world ." --Daniel Gilbert, author of the bestseller StumAuthor: Jonah BergerPublisher: Simon & SchusterPublished: 05/03/2016Pages: 256Binding Type: PaperbackWeight: 0.50lbsSize: 8.30h x 5.40w x 0.70dISBN: 9781451686586 Show more