contour it

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Contour It is POV Beauty’s creamy, long-wearing lip liner engineered with Color Clutch Technology™ to shape, define, and elevate any lip look with precision. The rich, gripping for mula locks pigment exactly where you place it — locking in contour and defining edges without shifting, feathering, or smudging throughout the day. Available in 8 shades from soft nudes to deep, rich tones, including Angel Cake, Dash of Cinnamon, Creme, Toasted Sugar, Bon Bon, Charred Cider, Ganache, and 90% Dark. Pairs perfectly with Amp It Color lip ampoule for a complete, care-forward lip routine.Define your lip shape and lock in any lip look — the liner that keeps color exactly where you put it, all day. Show more