Copywriting

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CopywritingObjectives: This three hour course teaches you the skills in writing, primarily that you are able to engage a reader, cause them to think about specific situations and m otivate them into taking action based on providing them with a solution to an existing problem. Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. Copywriting OverviewIn this topic you will cover: 1 Overview on Copywriting1.1 Avoiding A Strikeout1.2 Pitching the Perfect Game1.3 Homerun Sales Page Construction1.4 Hitting A Grand Slam1.5 Homerun Swipe 2. Copywriting StrategiesIn this topic you will cover: 2 Copywriting Strategies2.1 Lead Generation Strategies2.2 Lead Management Tactics2.3 Unique Selling Proposition2.4 Crafting Your Secret Offer2.5 The Close2.6 Leveling Up2.7 Killer Copy Blueprint 3. Creating Your SalesletterIn this topic you will cover: 3 Creating Your Salesletter3.1 Introduction3.2 Identifying Your Prospect3.3 Salesletter Format 13.4 Salesletter Format 23.5 Writing Your Salesletter 13.6 Writing Your Salesletter 23.7 Real Life Examples3.8 Closing 4. In-depth Copywriting In this topic you will cover: 4 In-depth Copywriting 4.1 Introduction4.2 Researching Before Writing4.3 Importance of a Headline4.4 Headline Example 14.5 Headline Example 24.6 Headline Example 34.7 Headline Example 44.8 Headline Example 54.9 Headline Example 64.10 Headline Example 74.11 Purpose of the Sub-Headline4.12 Opening Paragraph4.13 Introduction of Product4.14 Get them Excited4.15 Testimonials4.16 Show People What They Will Get4.17 How Much Does It Cost? 5. Split TestingIn this topic you will cover: 5 Split Testing5.1 Introduction5.2 Sales Copy5.3 Sales Video5.4 Webinar 5.5 Emails5.6 Facebook Ads Show more