Cortiva is a stress-support formula designed to help promote calm, balance, and resilience in daily life.* This product is positioned for customers looking for non-sedating support for mood balance, focus, stress response, and overall emotional well-being.* Cortiva works well in stress, adrenal, women’s wellness, practitioner, lifestyle, and daily essentials product lines. It offers a more elevated option for customers who want support without feeling overly drowsy or disconnected from their day. Application:Cortiva is best positioned for stress support, calm focus, mood balance, emotional wellness, daily resilience, and nervous system support.* Why it works:Stress support is a highly relevant category across almost every wellness audience. Cortiva gives brands a polished, practitioner-friendly product that can be used during the day and positioned around balance rather than sedation. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.