Cowells Beanie: The Dawn Patrol Essential When the morning air is crisp and the offshore winds are blowing, the Cowell’s Surf Shop beanie is the first thing you’ll reach for. A true Santa Cruz staple, this beanie is designed to keep you warm from the early morning surf check at the Lane to the late-night bonfire at 22nd. Insulating Warmth: Knit with premium, soft-touch acrylic that traps heat and wards off the coastal dampness. Versatile Fit: Features a classic cuffed design that can be worn folded for a traditional look or unrolled for a relaxed, slouchy fit. All-Day Comfort: The stretchy, rib-knit fabric ensures a snug, comfortable fit that won't lose its shape or itch, even after hours of wear. Signature Heritage: Finished with our iconic Cowell’s logo patch, letting everyone know you’re a part of the West Side surf family.