Creating Retention Campaigns That Actually Work

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Tuesday April 7th 2026 We devote so much time finding new donors, but what about the ones we already have? Retention isn’t a nice-to-have—it’s the engine that drives long-term fund raising success. Yet, too many teams still treat it as an afterthought.This session shows you how to start building donor loyalty with intentional, data-informed retention campaigns.You’ll learn to: Identify the donor segments most likely to renew Build a scalable retention-focused touchpoint plan tailored to your budget, bandwidth, and goals Effectively pitch the value of retention to leadership and secure their buy-in Show more