This invigorating and enlightening handbook shows you how to generate more and better ideas AND how to present and sell those ideas to decision makers. “An eye-opening guidebook for someone just starting out on the way to a meaningful creative life or someone who wants to find their way back to one.” - Brian CollinsFounder of COLLINS design consultancy and a Fast Company Master of Design “Fire up your creativity today—and use this book as your spark.”- Daniel PinkAuthor of When and Drive Through his talks and coaching, books and articles, Sam Harrison has helped and inspired thousands of designers, marketers, PR people, communicators, teachers, students, business leaders and other creative professionals. Harrison now brings together a fresh collection of his real-world tips, tools and action steps in a concise, inviting book so readers can have more ideas and get those ideas approved by bosses and clients. Creativity is inherent in all people, but it’s often suppressed by external and internal factors. Harrison says that’s why individuals and teams too often wind up in the Zombie Zone of boredom and weak ideas or in the Zigzag Zone of confusion and non-productive ideas. This book guides people out of those zones and into a Zing Zone of strong, consistent ideas—and effective presentations of those ideas. By thriving in a creative Zing Zone, readers will have a more imaginative, fulfilling life. The book’s powerful content is presented as digestible, single-page messages, perfect for busy, on-the-go people in today’s media-saturated world. There’s no fluff to lumber through—just quick-hitting, how-to suggestions, quotes and examples readers can start using the very next day. “Creative resources are inside us,” writes Harrison, “but to stay creative we have to practice daily creative habits. And to get ideas approved, we have to polish presentation skills. This book shows you how.”
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