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It’s not what you know; it’s who you know, right? Well, that’s par8ally right. What you know and what you do with that knowledge are two critical components of business success. Af ter all, a company that doesn't have a high-demand product line won't last long. So, where does this demand come from? originate? This is where the other half of the equation comes into play. The requirement comes from who you know – your clients and customers.So, where do the clients and customers come from? Clients and customers are acquired through networking. Buying is done through networking.The general public learns about you and your products.This interplay between you and the public is what generates trust in you, loyalty to your brand and, most importantly, demand for your product line. The goal of this book is to help you, the business owner, develop excellent leadership skills. networking abilities that will help your company achieve new levels of visibility .This increased visibility among the buying public will, in turn, increase sales. allow you to increase your edge against your compe88on and leverage that edge into greater profitability. You will start at the beginning, learning what focused networking is all about and why it's so crucial to your company Then you'll look at effecive. Show more