With Follicell Activation Technology™ and Imperial Root Complex Crown Elixir’s Men’s Revitalizing Shampoo is a science backed formula designed for visible results. Powered by Follicell Activation Technology™, it works to awaken dormant follicles, support scalp microcirculation, and promote healthy growth at the cellular level. Our exclusive Imperial Root Complex, a blend of nutrient-dense botanical extracts, reinforces strand strength while nourishing the scalp barrier. This sulfate-free formula gently removes buildup and environmental stressors without stripping essential oils, creating the optimal environment for thicker, healthier-looking hair. Built for men who demand both efficacy and elevated care. Stimulates hair growth Thickens and strengthens roots Revitalizes and energizes the scalp Scent: Apex Noir → Subtle vanilla layered over smooth tobacco for a warm, understated aroma.