When crafting their Beard balm, crown worked counter to other brands. Rather than create a mix of oils and waxes they sought to provide the thing most lacking in the average beard; moisture. Crown Beard balm is a fast-absorbing unscented cream that works to soften your beard to make it more manageable while hydrating the skin underneath. Apply Cream daily to a dry or towel-dry beard after cleansing with Crown hair & Body Wash. Work down to the skin with your finger tips, and massage through to the ends of the beard hairs. Hydrates skin to prevent itch and dryness Softens beard hairs to prevent breakage and makes you nicer to cuddle with. Sulfate and paraben free About Crown Shaving Co. - A line of supreme grooming products using only the finest ingredients available, Crown Shaving Co. was born of Dino Caracciolo, a second generation barber in Toronto, who crafted his line products as a result of adverse reactions to existing products. Crown creates it products free of parabens, sulphates, and artificial colorants and turn a dreaded daily task into and enjoyable ritual.