Unlock the potential of Customer Data Platforms (CDPs) to revolutionize your marketing strategy with our comprehensive guide. Mastering the complexities of customer data management is crucial in today’s digital landscape, where personalization has become a key factor in consumer satisfaction. This essential resource will help marketers navigate the challenging terrain of data privacy while delivering tailored experiences that resonate with their audience. Customer Data Platforms offer a robust solution to the problems of managing fragmented customer information by providing a unified source of truth. This book dives into the principles of CDPs, detailing how to capture, unify, activate, and analyze customer data effectively. Learn how to simplify your marketing technology stack, eliminate silos, and create a cohesive customer journey that drives engagement and loyalty.In this essential guide, you'll discover how to: - Understand the challenges and nuances of customer data management- Define what CDPs are and explore their full capabilities- Organize and harmonize customer data for impactful marketing initiatives- Build a compliant, safe, and valuable first-party data asset- Cultivate a data-driven culture that prioritizes customer insights- Leverage AI and machine learning to propel your personalization efforts into the future.Whether you're a seasoned marketer or just entering the field, this book is your all-in-one resource to mastering Customer Data Platforms and establishing a data-driven marketing foundation.Shipping Information: Free shipping on this item. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119790112, Year: 2020, Publisher: John Wiley & Sons Inc (US), Pages: 240.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.Condition: BRAND NEWISBN: 9781119790112Year: 2020Publisher: John Wiley & Sons Inc (US)Pages: 240Description:Master the hottest technology around to drive marketing successĂ‚Â Marketers are faced with aĂ‚Â starkĂ‚Â and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem,Ă‚Â Customer Data Platforms have come to the fore, offering companiesĂ‚Â aĂ‚Â way to capture, unify, activate,Ă‚Â and analyze customer data. CDPs are the hottestĂ‚Â marketingĂ‚Â technologyĂ‚Â aroundĂ‚Â today,Ă‚Â but areĂ‚Â they worthyĂ‚Â of the hype?Ă‚Â Customer Data PlatformsĂ‚Â takes a deep dive into everything CDPĂ‚Â so you can learn how to steer your firm toward the future of personalizationOver the years,Ă‚Â many of usĂ‚Â have built byzantine Ĺ›stacksĹĄ of various marketing and advertising technologyĂ‚Â in an attemptĂ‚Â to deliver the fabled Ĺ›right person,Ă‚Â right message, right timeĹĄ experienceThis can lead toĂ‚Â siloed systems, disconnected processes, and legacy technical debtCDPs offer a way toĂ‚Â simplify the stack and deliverĂ‚Â a balanced and engaging customer experienceCustomer Data PlatformsĂ‚Â breaks down the fundamentals, including how to:Ă‚Â Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern custo
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