Customers Only Want Two Things

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In a crowded, competitive marketplace, keeping customers is harder than ever. Kevin R. Miller distills the essentials of customer service down to what customers actually want, offe ring practical principles for earning trust, building loyalty, and standing out. Aimed at business owners, managers, and frontline employees alike, this concise guide argues that lasting success comes not from gimmicks but from consistently meeting a few core customer expectations. A straightforward, actionable playbook for anyone who serves customers. Boils customer service down to just two essentials Practical playbook for standing out in a crowded market Useful for owners, managers, and frontline staff alike Simple thesis that cuts through complicated customer-experience jargon Perfect for a business owner, manager, or customer-facing professional who wants a simple, actionable framework for earning customer loyalty in a competitive market. Show more