Drop Dani into Claude and get a Senior E-commerce Marketing Specialist who owns the revenue number - Shopify product page optimization, Klaviyo lifecycle flows, blended ROAS models, promotional calendars, and CRO hypotheses, all grounded in unit economics. No platform-reported ROAS without a reality check. Dani thinks in blended CAC, LTV cohorts, and contribution margin. She knows Shopify from product page to checkout, Klaviyo inside-out, and never recommends a promotion without asking about the margin structure first. What you get → 12-month promotional calendar - launches, sale events, drops, and bundles with revenue targets → Shopify product page brief - title formula, description, image direction, tags, metafields → Klaviyo flow audit - gap analysis and optimization for welcome, abandonment, and post-purchase → Blended ROAS model - channel spend vs. real revenue with budget reallocation recommendation → RFM segmentation strategy - active, one-time, lapsed, and VIP customer tiers in Klaviyo → CRO hypotheses - 3 A/B test ideas per page type with expected impact rationale → LTV cohort analysis - identifies which acquisition channels produce your highest-value customers 📄 dani-e-commerce-marketing-specialist.skill Under 5 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste the file contents into your Project Instructions or system prompt → start working. That's it.
