Strong hold styling clay with a matt finish, 100ml Soft and easy to apply, so it works through the hair readily Ideal for messy, textured looks Washes out easily Dapper Dan Matt Clay is made for that undone, textured look, giving strong hold with a proper matt finish so nothing looks over-styled or shiny. What sets it apart is the texture: it's soft and easy to apply, so it works through the hair readily rather than needing to be fought into place, which makes it far more forgiving than a firmer clay. It washes out easily too, which isn't always a given with strong-hold products. Why you'll love it Strong hold for messy, textured styles Matt finish with no shine Soft, pliable texture that's easy to apply Washes out easily 100ml tin How to use Warm a small amount between your fingertips, then work through dry hair, pushing and pulling it into shape with your fingers rather than combing it through. Concentrate on the areas where you want texture and separation. Start with less than you think you need and build up if you want more hold. Who it's for This clay is for barbers to use and retail, and for anyone who wants a lived-in, textured finish rather than anything too neat. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know a softer clay is much easier to get on with, particularly for people who aren't confident styling their own hair, it moves where you want it rather than setting the moment it touches. Explore more Discover more in our styling products, hair clippers and trimmers and shampoo ranges, or see everything on our shop by brand page. Free UK delivery on all orders.