Dapper Dan Matt Paste 50ml is a high-hold, low-shine men's styling paste from the British men's grooming brand Dapper Dan — designed to deliver a polished, naturally-finished modern men's hairstyle. The richly conditioning paste gives the hair texture, definition and seriously strong all-day hold — without the shine or stiffness of traditional gels and pomades. About Dapper Dan Dapper Dan is a British men's grooming and hair-styling brand founded in 2008, inspired by the spirit of the classic British barbershop. The brand's products are designed to deliver salon-quality results at an accessible price — and have built a particular following with traditional barbers and modern gents alike. Key features High hold: strong enough for sharp partings, sleeked-back styles, and textured modern men's cuts that need to hold all day. Low shine / matte finish: gives a polished but natural-looking finish — the hair doesn't look "wet" or greasy. Texturising paste formula: adds grip and definition to medium and shorter hair. Water-soluble: washes out cleanly without leaving residue. Compact 50ml tin: easy to slip into a washbag or barber's kit. Key benefits Strong, reliable all-day hold — no need for restyling through the day. Matte finish for a modern, natural-looking polished hairstyle. Adds texture and definition — great for textured fringe styles, classic short-back-and-sides cuts, and Quiff/comb-over looks. Washes out cleanly with shampoo — no residue or build-up. Excellent value for a salon-quality grooming product. Who it's for Dapper Dan Matt Paste is for men who want a high-hold, low-shine modern hairstyle — particularly those with short-to-medium hair who want a polished but natural-looking finish. A natural pick for those who currently use clay or wax but want stronger hold; or for those who use gel but want a more modern matte finish. Equally well-suited to classic British barbershop styles, modern quiffs, comb-overs and textured shorter cuts. How to use Towel-dry the hair until damp (slightly damp gives best application; bone-dry hair works too). Scoop out a hazelnut-sized amount of paste with the fingertips (use less for shorter hair, more for longer). Warm between the palms — the paste softens to an easier-to-distribute texture. Distribute through the hair from root to tip — or focus on specific areas (the front of the hair, partings, sleeked-back areas). Style as desired — comb back, side-part, sleek-back, or finger-styled textured looks. Allow to dry naturally, or blow-dry for a higher-volume finish. For extra hold, layer on a second application once styled. Specifications Size: 50ml Hold: High Finish: Matte / low shine Format: Texturising paste Water-soluble — washes out cleanly Brand: Dapper Dan