Daruma

Generation NA Verified independent store

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Inspired by the Daruma doll, this Japanese rice lager is a tribute to persistence—fall down seven times, stand up eight. Brewed without alcohol and without compromise, it’s crisp, clean, and dry. Rice strips it down to the essentials, leaving a bright, polished beer where nothing hides and every detail matters. With a Daruma, you fill in one eye when you set a goal, and the other when you achieve it. Until then, it watches—steady and unblinking—a daily reminder to keep going. Show more