David Priemer helps sales teams stand out and win more in a busy and distracted market by manifesting conviction, clarity, and authenticity in their sales motion. With a focus on messaging, discovery, objection handling, and leadership, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. David is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need. He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies, including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program. Today, as the Founder and Chief Sales Scientist of Cerebral Selling, David's clients include some of the world's fastest-growing companies like Salesforce, Docusign, Workday, and Shopify.
