Why we love it:It’s easy to see why the OI Shampoo from Davines is one of our best sellers. Suitable for all hair types and perfect for daily use, it’s milky texture gently cleanses and detangles, leaving hair feeling soft, shiny and voluminous. How it works:The Davines OI range is formulated with Roucou oil, a natural ingredient native to the Amazon rainforest. Roucou oil is known for it’s nourishing properties, replenishing dry or weakened hair to leave it feeling soft, smooth and shiny. Rich in beta carotene, it promotes hair growth and it’s strong antioxidant action helps protect your hair against life’s daily stresses including UV rays. How to use:Apply the OI Shampoo evenly, gently massaging into the scalp before rinsing thoroughly. Repeat if required. Proceed with the OI Conditioner on the mid-lengths and ends, leave for a few minutes and then rinse. For best results:Compliment your Davines hair care routine with the Davines All In One Milk to protect from heat, UV rays and detangle the hair pre-styling. Use Davines OI Oil to tame frizz and lock-in shine pre and post styling. For extra nourishment, apply the Davines OI Hair Butter before you shampoo or if you want a deeper conditioning treatment use instead of your usual conditioner. Benefits Include: Delicately cleanses with gentle detangling action Noticeable results - leaves hair feeling soft, shiny and full-bodied Antioxidant protection from UV rays Long lasting perfume About the brand:We love Italian brand Davines, where professional quality meets the upmost in respect for the environment. With a diverse range of products designed to suit every hair type and hair need, there is something in the collection for you. Known for their commitment to ethical sourcing & sustainability, Davines is B Corp certified, in recognition of their high standards of social and environmental performance. 100% of the electricity they use comes from renewable sources, and over 60% of the ingredients used in their products are natural and organically certified.
