Drawing on nearly fifty years of law practice and teaching, Bill McClendon presents ten interrelated components of effective negotiation, from recognizing patterns and listening with "four ears" to planning strategy, applying mediation principles, and reading nonverbal signals. What sets this handbook apart is its insistence that lasting success rests on trust built through timeless values—integrity, courage, civility, and honesty. Rich with anecdotes from sports, music, film, history, and law, it argues that good ethics is good business and that character doubles a negotiator's strength. Negotiate hard AND keep your integrity—character doubles your negotiating strength A 50-year trial lawyer's field-tested playbook framed around ten memorable components Rich with stories from golf, jazz, chess, film, and history that make principles stick Grounded in the classics of negotiation (Getting to Yes, Blink, A Whole New Mind) but adds a moral compass Perfect for a lawyer, businessperson, or professional who wants to negotiate more effectively while keeping their integrity intact.
