Dealer The Dealer is a versatile, all-purpose lure built to attract aggressive strikes in a wide range of conditions. Its balanced action and realistic profile make it an excellent choice for targeting predatory fish in both fresh and saltwater. Whether retrieved steadily or worked with subtle twitches, the Dealer delivers consistent performance. Dealer 2 The Dealer 2 builds on the proven success of the original with enhanced action and refined balance. Designed for anglers who want maximum versatility, it produces an enticing swimming motion that triggers reaction bites from cautious and active fish alike. Perfect for covering water and adapting to changing conditions. Dealer 3 The Dealer 3 is the largest and most aggressive model in the Dealer lineup. Engineered for bigger predators, it features a bold profile and powerful action that commands attention. Ideal when targeting trophy fish or fishing in stained water where increased visibility and vibration make all the difference. Dealer Yo-Yo The Dealer Yo-Yo is specifically designed for vertical presentations and yo-yo retrieves. Its fast-sinking design and responsive fluttering action create irresistible flashes and vibrations on the lift and fall, making it deadly for fish holding deep or suspended. Whether jigged vertically or worked through the water column, the Dealer Yo-Yo excels when precision and control matter most.
