Decoding Logos: From Logo Design to Branding

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Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development Logos are becoming increasingly simple, to the point where y ou might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed. Published by Hoaki, 2023 Softcover, 240 pages, 5.75 × 8 inches ISBN: 978-8-41-922000-4 Show more