A gentle daily shampoo that leaves hair soft, hydrated and full of natural shine. We reach for Dede as our everyday shampoo at the basin. It's perfect for hair that is cleansed often and simply needs to stay balanced and healthy. Sulphate and paraben-free, it's gentle enough to use as often as you like without stripping your hair of vitality or colour. It works to lift everyday buildup whilst maintaining moisture balance, leaving a natural, luminous shine on all hair types. Expect a soft citrus and floral scent that settles into a warm note of musk. What's in it REGENERATIVE ORGANIC CERTIFIED™ WHITE HIBISCUS EXTRACT a regeneratively farmed botanical from Burkina Faso, rich in antioxidants that help defend hair against the daily wear of UV, heat and pollution, keeping it strong, healthy and vibrant. Designed, formulated and made on-site at the Davines village in Parma, Italy, a certified B Corp powered by 100% renewable energy, with 92.1% natural-origin ingredients and recyclable packaging. Vegan and free from animal-derived ingredients. Who it's for Every hair type, and a lovely daily choice for finer hair. Especially good if you wash often and want a gentle, sustainable shampoo that keeps hair soft and healthy.
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