Professional Size – 100 ml (3.38 oz) TubeIdeal for salon use, providing excellent yield per service and consistent formulation results. Triple Action System for Maximum VersatilityOne professional formula works as a permanent color, tone-on-tone, and toner, giving stylists full control behind the chair. Ammonia-Free Comfort FormulaDesigned for sensitive clients with no ammonia, no PPD, and no resorcinol, delivering a more comfortable salon experience. 100% Gray Coverage + Up to 4 Levels of LiftReliable performance for everyday salon work, from coverage services to controlled lightening. Advanced Color Technology for Long-Lasting ResultsFeatures Color Boost (+38% color integrity) to protect against fading and maintain vibrant, luminous results. Bond Repair & Hydration Built InEnriched with &-Plex Bond Repair™, hyaluronic acid, and Antaqua for stronger, healthier, and more hydrated hair. Molar Formula for Superior Shine & Even ResultsEnsures uniform color deposit and enhanced light reflection for a premium finish clients notice immediately. Complete Professional System AvailableWe carry all supporting products needed to perform this line correctly, including Itely Milano 1000ml Developers, Magic Water, Easily Blond, and Iconic Blond for full-service salon workflows. Professional Application Notes Apply using bowl & brush or applicator bottle depending on service. Can be applied roots-to-ends thanks to its balanced, non-grabbing formula. For clients with 50%+ gray, incorporate a natural base (N, NF, or CF series) for optimal coverage. Always perform a strand test before full application.