DENIZEN AGED WHITE RUM

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Rum today isn't what it used to be. Gone are some of the rich, full flavors -- the hogo, as rum fanatics call it -- that characterized old-world rums. In fact, today's bartenders b elieve that the modern white rum drinker does not know what rum really tastes like. Enter Denizen Aged White Rum, a new premium white rum that brings back the rums of yore. To achieve its fuller flavor, one that is never lost even against the most complex of cocktail ingredients, we looked to the countries of Trinidad, Jamaica and Holland. Show more