Revolutionising Underarm Care: A Comprehensive Approach to Odour Control Introducing our groundbreaking natural deodorant, a result of extensive research into the microbiology of body odour and cutting-edge natural ingredients. This formula represents a paradigm shift in odour control, targeting the root causes of malodour while maintaining skin health and microbiome balance. The Microbiome and Odour Formation: Underarm odour is primarily caused by the interaction between sweat components and certain bacteria species. The main culprits are: 1. Corynebacterium species (e.g., C. tuberculostearicum, C. xerosis): • Primary producers of body odour • Break down lipids and amino acids in apocrine sweat • Produce volatile fatty acids and sulphur compounds 2. Staphylococcus hominis: • Contributes to odour formation • Produces thioalcohols, key components of body odour 3. Other Staphylococcus species (e.g., S. epidermidis): • Generally less odour-producing • Part of the natural skin flora Our Formula's Multi-Faceted and Synergistic Approach Selective Antimicrobial Action: Sodium caproyl/Lauroyl lactylate, Triethyl citrate, Salvia officinalis leaf oil Targets odour-causing Corynebacterium and Staphylococcus hominis Preserves beneficial bacteria like S. epidermidis Shifts microbiome balance towards less odorous composition Polyglyceryl-3 caprylate On-demand antimicrobial action Activated by bacterial lipases, ensuring targeted efficacy Enzyme Inhibition: Triethyl citrate Inhibits bacterial esterases and lipases Prevents breakdown of sweat components into malodorous molecules Reduces formation of short and medium-chain fatty acids, thioalcohols, and steroid metabolites Immediate Odour Neutralisation: Zinc Ricinoleate, Arginine, Citric Acid Instantly binds to odour molecules Effective against a wide range of malodorous compounds including: Isovaleric acid (sweaty odour) Short-chain fatty acids (rancid, cheesy odours) Sulfanylalkanols (onion-like odours) Volatile steroids (urine-like odours) Proven Efficacy In-vitro studies demonstrate: Significant reduction in Corynebacterium xerosis and C. tuberculostearicum populations Decreased lipase activity in odour-causing bacteria Immediate binding of isovaleric acid, a key odour component In-vivo clinical trials show: 48-hour odour protection in sniff tests Microbiome modulation favouring less odorous bacterial composition Efficacy against age-related body odour and other malodours Skin Compatibility: pH-balanced to match skin's natural acidity (pH 4.5-5.5) Free from aluminium compounds, ensuring natural perspiration Suitable for sensitive skin (demonstrated by Red Blood Cell test) Environmental and Ethical Considerations: 100% naturally derived ingredients (Natural Origin Index = 1.00) COSMOS approved Vegan and cruelty-free Readily biodegradable Additional Benefit: Non-staining formula (verified through fabric testing) Our natural deodorant represents the culmination of advanced microbiome research and green chemistry. By addressing the complex interplay of bacteria, enzymes, and sweat components, we've created a product that not only effectively controls odour but also promotes overall underarm health. Experience the future of natural odour control – where science meets nature for unparallelled freshness and skin harmony. Ingredients Triethyl citrate Function: Natural deodoriser Benefits: Helps neutralise odours Glycerin Function: Humectant and moisturiser Benefits: Attracts and retains moisture, keeping skin hydrated and smooth Zinc ricinoleate Function: Natural odour neutraliser Benefits: Binds to odour-causing molecules, effectively neutralising them Triolein (Omega 9) Function: Emollient and skin conditioner Benefits: Nourishes and softens skin, improving overall skin texture Salvia officinalis (sage) leaf oil Function: Natural antibacterial and astringent Benefits: Helps combat odour-causing bacteria while toning the skin Xanthan gum Function: Natural thickener and stabiliser Benefits: Improves product consistency and stability Isoamyl laurate Function: Emollient and skin conditioner Benefits: Provides a silky, non-greasy feel Polyglyceryl-3 caprylate Function: Mild surfactant and emulsifier Benefits: Helps blend oil and water-based ingredients, improves product texture Glyceryl caprylate Function: Emollient and natural preservative Benefits: Moisturises skin while helping to maintain product freshness Sodium caproyl/lauroyl lactylate Function: Gentle surfactant and emulsifier Benefits: Enhances product stability and provides mild cleansing properties Glyceryl stearate citrate Function: Emulsifier and skin conditioner Benefits: Helps blend ingredients and leaves skin feeling soft Sodium levulinate Function: Natural preservative Benefits: Helps maintain product freshness and safety Sodium anisate Function: Natural preservative derived from anise seeds Benefits: Helps protect the product from microbial growth Lactic acid Function: pH adjuster and mild exfoliant Benefits: Helps maintain skin-friendly pH and gently removes dead skin cells, a component of our skin's Natural Moisturising Factor
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