This course introduces the concept of design thinking, which advocates a focus on the needs of users and customers, and results in better products, services, and processes. The course will teach you: how to use design thinking to solve problems more creatively, how to understand problems from a customer’s perspective, how to apply different brainstorming techniques to identify innovative ideas, how to use effective design research, how to understand the value of creating prototypes to test ideas, and how to ensure design ideas materialize. Course Topics: Session One: Course Overview Setting the Stage Agenda Review Course Overview Learning Objectives Action Plans and Evaluations Session Two: Introduction to Design Thinking Introduction Benefits of Design Thinking Design Thinking in a Nutshell Design Thinking Phases Session Three: Empathize What is Empathy? Empathy Mapping Types of Questions Session Four: Define Developing a Point of View Developing a Persona Defining Your Questions Morning Wrap-Up Lunch Energizer: Designing the Ideal Wallet Session Five: Ideation Part 1 — Ideas and Potential Solutions Methods for Ideation: Brainstorming Limitations of Brainstorming Methods for Ideation: Brain Writing More Methods Tips De Bono’s Thinking Hats Value of the Six Thinking Hats Selecting the Best Idea Session Six: Ideation Part 2 — Journey Mapping Developing a Journey Map Session Seven: Prototyping and Testing Prototyping and Testing Prototyping Testing User Testing Methods Wrap-Up