Art Deco Serenity: Fired Earth Designers Guild Laterza Cloud Introduce a touch of 1920s sophistication to your home with Fired Earth Designers Guild Laterza Cloud Tile—a sleek porcelain tile that blends classical geometry with a modern, serene palette. Part of the exclusive The Designer Collection, Laterza is a stunning creation by Tricia Guild. Inspired by the glamour of the Jazz Age, the pattern features an elegant geometric trellis that feels both structured and graceful. The Cloud colourway offers a soft, misty grey tone on a fresh white background, creating a graphic yet understated look. Crafted from high-quality porcelain in a versatile 20x20cm format, Laterza is as practical as it is stylish, suitable for high-traffic floors, wet rooms, and even outdoor terraces. ✓ The Hyperion Family Promise ✅ Official Fired Earth Stockist - We are a trusted partner of Fired Earth. Shop the exclusive Designers Guild collection with the expertise of our family-run business. ✅ Free Delivery over £1,000 - Enjoy FREE delivery on all orders over £1,000. We ship these designer tiles directly to your door. ✅ Indoor & Outdoor Flow - Frost-proof and durable, Laterza allows you to extend your living space from the kitchen out to the patio. ✅ Timeless Geometry - The classical trellis design adds architectural interest to any room without dominating the scheme. Design Inspiration 🚿 The Elegant Ensuite Create a calm, spa-like retreat. The soft grey tones of 'Cloud' work beautifully with chrome fixtures and white marble. Use it on the floor to ground the space or as a feature wall in a walk-in shower. Shop bathroom tiles. 🏛️ Graphic Hallways Make an entrance with a patterned floor that isn't overwhelming. The geometric repeat creates a sense of order and space, perfect for narrow hallways or porches. It's tough enough to handle muddy boots, too. View floor tiles. 🌿 Seamless Terraces Connect your interior to your garden. As a frost-proof porcelain tile, Laterza Cloud is ideal for exterior use. Pave your patio or garden path to create a chic, seamless flow from indoors to out. Browse Fired Earth. Technical Specifications Brand Fired Earth / Designers Guild Collection The Designer Collection (Laterza) Material Porcelain Format Size 20cm x 20cm (Square) Thickness 10mm Finish Matt / Satin Sealing Required No (Not necessary) Tiles Per m² 25 ⚠️ Installation & Care Tips Versatility: Suitable for walls and floors throughout the home, including wet rooms, kitchens, and external terraces. Pattern Layout: The Laterza pattern connects to form a continuous trellis. Always dry-lay a section before fixing to ensure the alignment is correct. Grout Joint: A standard 3mm grout joint is recommended. The colour you choose will either soften or highlight the geometric grid (see FAQs). Adhesive: Use a white flexible cement-based adhesive suitable for porcelain tiles (e.g., Keraquick White). Visit Our Ascot Showroom Standard delivery is typically 3-5 working days. Remember: Delivery is FREE on orders over £1,000! Visit our family-run showroom at 67 High Street, Ascot, to see the elegant Laterza Cloud in person. Need help calculating your m²? Call our expert team: 01344 620211
