Wella Shinefinity Activator - Brush & Bowl Application, 2%

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Shinefinity is our demi-permanent color glaze for Shine You Can Feel and infinite possibilities. Get up to 250% shinier hair* and up to 50% smoother and softer hair!** A clean, veg an formula with balanced pH technology, this no-drip gel cream offers up to 6 weeks of long-lasting color with zero lift and zero damage for true-to-tone and reliable color results. *versus untreated bleached hair **instrumental testing vs. our regular demi-permanent color. Show more