About the Product DEVACURL No-Poo Original Zero Lather Cleanser is new for ultimate Curl Flexibility. Our formulas are dermatologist co-developed, backed by science and stylist approved. If you have dry, medium to coarse curls, this non-lathering cleanser with a rich moisture preserving blend will leave them shiny, bouncy and hydrated. This non-lathering cleanser with a rich moisture preserving blend also gently cleanses, adds shine, controls frizz and reduces frizz, rinses clean from hair with no buildup, and improves manageability and combability. If you have dry, medium to coarse curls but prefer mild lather, Low-Poo® Original, with a rich moisture preserving blend is recommended. If you have dry, fine curls, Low-Poo Delight®, a mild lather cleanser for lightweight moisture is recommended. If you have dry, coarse curls and need ultra-rich moisture, DevaCurl® recommends No-Poo Decadence®. Fresh Rose Fragrance A clean and invigorating floral scent that starts with Sparkling Citrus, Clean Water Accord and Wild Mint, plus Rose Blossom, Waterlily and Freesia and finishes with Musk, Creamy Accord and Blond Woods. Vegan Cruelty-Free Clean Sustainable Dermatologist Co-Developed SLS/SLES Sulfate Free Silicone-Free Paraben-Free Gluten-Free Cruelty-Free How to Use Step 1: Apply to scalp and scrub in with fingertips Step 2: Scrub out while rinsing thoroughly Step 3: Follow with One Condition® Original Step 4: For a deeper cleanse, use Buildup Buster®