Dia Color 4.12 Brown Blue Violet

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L'Oreal Dia Color 4.12 Brown Blue Violet Dia color is an alkaline demi-permanent gloss color with no ammonia. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here. Benefits & Features Provides up to 70% grey coverage Offers 6 weeks of gloss color** Enhances hair with 3x more shine** Lifts up to 1 level with aklaline technology, without no ammonia Adds reflect and dimension for all hair types and textures Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. Has a positive impact on the environment: it uses 36% less packaging**** and saves up to 27 tone of paper/year**** made from 100% recycled cardboard and 95% post recycled aluminum tubes **Instrumental & consumer tests. ***Instrumental test. ****Vs. Dia Richesse. Pro tips You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: 6-vol. Dia Activateur Developer for soft tone on tone color deposit 9-vol. Dia Activateur Developer for standard tone on tone color and maintenance 15-vol. Dia Activateur Developer for strong color deposit and optimal grey blending Show more