Generate qualified buyer and seller leads on Facebook and Instagram. Step by Step. Most realtors leave Facebook and Instagram ads alone because they don't know where to start — or they boosted a post once, saw no results, and gave up. This playbook fixes that. In 9 focused chapters, you'll get the exact system to generate qualified buyer and seller leads on Meta, consistently, without wasting budget or guessing what works. Format: Downloadable PDF · 9 Chapters · 2026 Edition Instant access after purchase. What's inside: → Ch 1. Why Meta Ads beat every other lead source for realtors — including why the E-Blast and Meta Ads work together as a complete marketing strategy, not alternatives → Ch 2. The $5/day technical setup — Business Manager, Pixel installation, Lead Forms, and the minimum viable funnel, step by step → Ch 3. Audience architecture that actually works — the 4-layer targeting system covering cold, warm, behavioural, and Lookalike audiences for Greater Vancouver and beyond → Ch 4. The 3 campaigns every realtor needs running — Awareness, Lead Generation, and Retargeting, with budgets, objectives, and ready-to-use copy for each → Ch 5. Ad copy & creative formulas — 4 proven frameworks with fill-in-the-blank templates you can deploy this week → Ch 6. Lead magnets that pre-qualify prospects — the 5 highest-converting offers for buyers and sellers, including which ones signal "ready to sell within 90 days" → Ch 7. A follow-up system that converts leads to clients — the 5-day speed-to-lead protocol, long-term nurture sequence, and objection-handling scripts → Ch 8. The 6 metrics that matter and how to scale — what to watch, what to cut, and when to increase budget → Ch 9. A complete 30-day launch calendar — day-by-day actions from zero to a running pipeline This playbook is for you if: You're a realtor who wants a predictable lead source that doesn't depend on referrals, open houses, or algorithm luck. Whether you've never run a Meta Ad or you've tried and burned budget with no results, this is the step-by-step system that changes that.
