Digital Transformation

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Digital transformation looks different for every business, but at its core, it means altering how a company operates with the addition of technology and with the goals of improving the customer experience and the workplace. This course will teach you about this concept, and what companies in different industries are doing, as well as best practices so you can do it yourself. At the end of this workshop, you will be able to: Define digital transformation Understand why it matters Pinpoint which businesses are succeeding and how they are doing it Get started on your own company’s digital strategy Course Topics: Session One: Course Overview Learning Objectives Pre-Assignment Pre-Course Assessment Session Two: Digital Transformation – What Is It? Why Does It Matter? Defining Digital Transformation Why? Session Three: Where Do We Start? Start Thinking About Changes Questions to Ask Customer Interaction Session Four: Who Is Doing It Well? Mistakes That Can be Made Case Study Review Case Study 1: Netflix Case Study 2: Domino’s Case Study 3: The Washington Post Case Study 4: Air New Zealand Case Study 5: Town of Cary, North Carolina Session Five: Awareness Is The First Step Use Technology to Build on Success Session Six: Let’s Do This Things to Keep in Mind Session Seven: Make A Plan Digital Transformation Plan Summary Personal Action Plan Recommended Reading List Show more