Dimethyl Sulfide (also known as Dimethyl Sulphide in British English) is an incredibly intense and volatile chemical smelling mainly of creamed corn. Despite the food connotations it is not deemed pleasant to most people owing to the nuances of sulphur it also bears (it should be noted, however, that it should not smell of rotting cabbage — that indicates a low quality or degraded material). Dimethyl Sulfide is absolutely amazing at adding naturalness to fruit and floral notes, particularly rose, where the merest trace is perceptible. Consequently great care should be taken in the use of this product and we highly recommend diluting it further to 0.1% or even 0.01%. But the area in which this material truly excels is in recreations of the scent of the seaside. This is because Dimethyl Sulfide is the main chemical involved in the actual scent of the sea as it is released naturally in large amounts by phytoplankton. Due to the volatility of Dimethyl Sulphide, we recommend storing it in the refrigerator as it has a tendency to evaporate right out of the bottle when left at room temperature.