Hydroxyapatite toothpaste is a toothpaste containing the mineral hydroxyapatite rather than fluoride which is used in traditional toothpaste. Hydroxyapatite (HAp) is a form of calcium that makes up 95% of your tooth enamel, and 70% of the dentine layer underneath. It is the hydroxyapatite mineral that gives your teeth their hard and strong qualities, so when you use hydroxyapatite toothpaste, you are replacing the lost mineral with what is meant to be there. The hydroxyapatite we use in our toothpaste formulations is a spherical micro-hydroxyapatite crystal. Micro-hydroxyapatite is the most similar form of hydroxyapatite to the form which makes up your tooth structure. We use a very pure and high quality hydroxyapatite at 5% in our toothpaste, following our suppliers recommendations. Lab tests have shown that it is very effective at re-mineralising your teeth and hardening the surface enamel, preventing tooth decay. Our hydroxyapatite supplier tests for arsenic, lead and cadmium, down to a detectable level of 1ppm, so we know that our hydroxyapatite is not only high quality, but also free from any contaminants. Why use Hydroxyapatite Toothpaste? Hydroxyapatite (HAp) is a naturally occurring mineral in the body, it is completely safe and non-toxic. By using a toothpaste that utilises hydroxyapatite, you are helping your teeth remineralise with what is meant to be there, making them healthy and strong. Teeth demineralise when you eat or drink sugary or acidic foods, so taking the chance to remineralise your teeth (replacing that lost mineral) when you brush is really important. This action of replenishing your mineral prevents tooth decay and reduces your chance of needing fillings. Benefits of Hydroxyapatite Toothpaste? Natural and non-toxic Remineralising, restores lost minerals and strengthens enamel Protects against tooth decay Proven to help whiten and brighten your smile Helps to reduce tooth sensitivity The main ingredient, Hydroxyapatite, is the mineral from which your tooth enamel is formed. By using this toothpaste, you are restoring your tooth's natural mineral balance. Hydroxyapatite is a revolutionary and non-toxic alternative to fluoride, meaning you can now choose a toothpaste which is both natural and effective. VEGAN - CRUELTY FREE - FLUORIDE FREE - SLS FREE - FREE FROM ARTIFICIAL FLAVOURS - PARABEN FREE - PLASTIC FREE PACKAGING DIRECTIONS Apply a pea-sized amount of toothpaste to your toothbrush and brush for 2 minutes - once in the morning, and once before bed. The 75ml tubes are designed to last one person 6-8 weeks when brushing twice a day with a pea-sized amount. INGREDIENTS Aqua, Stevioside, Xylitol, Glycerin, Hydroxyapatite Powder, Sorbosil, Calcium Carbonate, Hydrated Silica, Cellulose Gum, Peppermint Oil, Peppermint Oil English, Menthol, Rheance One.
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