Dimples Re-Mineralising Hydroxyapatite Toothpaste - 75ml Hydroxyapatite toothpaste is fluoride free and dentist designed, which is naturally re-mineralising, leaving your teeth feeling sparkly clean. The main ingredient, Hydroxyapatite, is a form of calcium, the mineral from which your tooth enamel is formed. By using our toothpaste, you are restoring your tooth’s natural mineral balance. Hydroxyapatite is a revolutionary and non-toxic alternative to fluoride, meaning you can now choose a toothpaste which is both natural and effective. As there is no fluoride, it is perfectly safe and suitable for all ages. Suitable for sensitive teeth - hydroxyapatite can help reduce sensitivity. Directions Apply a pea-sized amount of toothpaste to your toothbrush and brush for 2 minutes – once in the morning, and once before bed.75ml tubes are designed to last one person 6-8 weeks when brushing twice a day with a pea-sized amount. Ingredients Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Calcium Carbonate, Xylitol, Cellulose Gum, Stevioside, Mentha Arvensis Leaf Oil, Menthol, Aroma.(Aroma = Natural Mint)