Description Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds. For the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10. Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application. Each tub contains 100ml semi-permanent hair colour 100% vegan friendly and cruelty-free All Directions colours are inter-mixable to create a new shade Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15,HC Blue No.2, Basic Violet 2. Product warnings Do NOT dye eyelashes or eyebrows. If product comes in contact with the eyes, rinse immediately with clean water. Colours can sometimes stain certain surfaces & materials - use with care. Directions doesn’t have a specific longevity on the hair. Do not mix Directions with Peroxide. To achieve lighter shades than your current colour we recommend to seek professional advice. Shades may vary at manufacturer’s discretion.
