Directions Pre-Colour Shampoo 100ml

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Directions Pre-Colour Shampoo 100ml is a vegan, cruelty-free, pH-balanced formula designed to cleanse hair, remove product build-up, and open hair shafts for better, more even, and long-lasting hair dye absorption. Apply to wet hair, lather thoroughly, and rinse well before applying color. Key Details for Use. Purpose: Prepares hair by creating an optimal, clean base. Benefits: Ensures even colour, increases vibrancy, and softens hair. Application: Apply to soaking wet hair, massage into a lather, and rinse thoroughly. Tips: For best results, use before applying La Riche Directions hair dye and follow with a color-protecting conditioner. Show more