The DIRECTO poster stand is a professional looking double-sided poster stand which allows advertising from two different directions. A sign frame, such as this poster stand, is ideal for advertising in-store promotions, special sales or for promoting events. This sign frame features a top-insert design for fast and easy graphic changes. Graphics can quickly and easily be changed by inserting them into the top slot of the sign frame. The signs are 24.6" x 34.6" in size and use ridged material 3-6mm thick such as foam core or coroplast. Constructed from metal, the stands are sturdy, durable and surface finished with a black gloss powder coating for a sleek look which will not detract from the signage on display. Each display is 65" in height for easy viewing, features a 19.5" x 19.5" weighted base for added stability. The base has four levelers to stabilize the stand on uneven floors. Gain your customer’s attention in environments such as: Department stores and malls Office and hotel foyers Theaters and museums Grocery stores and restaurants Banks and financial institutions Hospitals and doctors’ offices BENEFITS & SPECIFICATIONS Double-sided metal frame to maximize exposure. Powder coated glossy black finish. Top loading slot for easy replacement of graphics. 24.6" x 34.6" insert size graphic (Not Included). 23" x 33" visual size. Uses ridged materials in 3-6mm thickness. Overall height is 65". Weighs about 6.5kg (14.33 lbs) boxed.