Dirty Cow is built for serious beef cooks, designed to create a deep, dark bark with strong savoury character. Freshly ground coffee brings bitterness and body, while Javanese sugar adds rich caramel notes that cling beautifully to brisket and beef ribs during long low and slow sessions. The blend is rounded out with black and white pepper, chipotle and herbs, giving you the spicy crust and bold flavour that big cuts demand. Use it generously on brisket, short ribs, beef cheeks and any slow cooked beef. It brings maximum bark formation and a balanced smoky edge, helping you achieve the classic competition style finish at home. Features Coffee based beef rub made for brisket and ribs Javanese sugar adds deep colour and caramel richness Black and white pepper with chipotle for warm spice Creates a strong bark in low and slow cooks Ideal for brisket, short ribs, beef cheeks and roasts Works on smokers, kettles and offset BBQs 220g tub with full ingredient list