Max Factor Divine Lashes Mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake free. Ophthalmologically tested and suited for contact lens wearers. Benefits: Divinely soft buildable volume, layer after layer. Ultra-soft fiber brush for a gentle and soft application. Gorgeous creamy whipped formula. Formula is smudge-proof and flake-free. Enriched with lash loving panthenol. Application: STEP 1: Look down into a mirror and work Max Factor Divine Lashes Mascara wand from side-to-side and root to tip STEP 2: Look up and apply to your lower lashes. One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician Maksymilian Faktorowic. Today, Max Factor creates makeup products that amplifies women's beauty and fits into the context of their lives.
