The bestselling guide to beautiful design. So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not only what we produce - whether that's a handmade chair, a website or an immersive experience - but how and why. With real-life case studies from Apple, Yeo Valley and Blitz Motorcycles, Do Design will inspire you to: Improve your creative process Raise the quality and craft of your work Consider the experience as much as the product Adopt simplicity, utility and honesty as guiding principles We are creative beings. We love to make things. This book will inspire you to create things that people will love, for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? Perfect for designers, makers and leaders wanting to bring more joy and beauty to the world through their products, services, spaces and experiences.
