*HOLIDAY EXCLUSIVE - WAS $2,200 NOW $1,800* Why We Love It We've gone on and on about the value of the no-name brands. Often hailing from post-WWII Switzerland during a boom in wristwatch production, these timepieces often combine quality manufacture and movements with the design language of the era - something most vintage wristwatch collectors wish would return! This particular piece, a Dogma branded two-register multi-scale chronograph is cased in a sharply beveled 36mm stainless steel case and powered by a Landeron Calibre 13 manually-winding column wheel chronograph movement. its richly patinated dial is nothing short of spectacular, featuring outer blue telemeter scales and a red tachymeter track in a circular “snail” configuration in the center. Luminous Arabic indices, metallic foil elements and blued steel hands round out the look - which hits way above its weight class. Beautiful and rare, this piece is a charming relic of the golden age of chronograph production, combining handsome aesthetics and technical ingenuity in a way that is sure to delight. And on top of it all, it comes with an impressively accessible price tag! The Story As vintage watch collectors, we love discovering the undiscovered, or bringing light to the unknown or forgotten. For every Omega, Breitling, or Heuer, there’s a Buren, a Yema, or a Mulco, long-dead and forgotten manufactures whose products alone survive to tell their story. The tales they tell speak of glory and then obscurity as the Quartz Crisis of the 1970s forced them to shutter their factories and go out of business. But a handful of brands were able to endure that lean period and survive—even thrive—to this day, and Dogma is one of them. Born in 1860 in La Chaux-de-Fonds in Switzerland, Dogma had a great run in the Swiss and Luxembourg market until the infamous "Quartz Crisis". Mostly powered with Landeron movements, some later ones were powered by Valjoux 7733. The brand was producing from approximately 1860-1970 and then reappeared on the market around 2008. We are lucky to have acquired this piece that resurfaced from the Dogma legacy.
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