The 7" Double Down Jerkshad is built to target large, aggressive predators that demand a bigger profile and more presence. Its offset twin tail, winged edges, bulbed tail tips and central disruptor fin create powerful lateral glides, heavy vibration and erratic flutter that provoke violent reaction strikes, especially on the pause. Designed for heavy-duty applications, the Double Down rigs clean on jigheads or weedless EWGs using moulded hook alignment slots for consistent, straight presentation. Made with a durable sinking PVC material that delivers extra action, it maintains its posture through repeated strikes, hard hits and contact with structure. Finished with Reactor-UV color technology and infused with Tracer Scent, the 7" Double Down stays highly visible, trackable and effective in deeper water, strong current and open-ocean scenarios. TARGET SPECIES Striped Bass / Bluefish - Burned, glided or slow-rolled in rips and open waterCobia - Cast and retrieved in front of cruising fishTarpon - Slow-lifted through channels and passesAmberjack- Vertically worked around structure or bait schoolsYellowtail - Worked mid-water above reefsSnapper / Grouper - Worked vertically or slow-lifted around reefs, wrecks and ledges
